Here is the thing.

I have no idea what goes on in your mind. I try to imagine this as the developer and webmaster of this website. I want this to be more then just a place to come and buy biltong. I want you to feel good about buying our biltong. I have no doubt about the quality of our product - I eat it all the time. Now I know a bit about websites, I know about biltong(I guess we all do ) and well nothing about you... and so I can't really judge what you want and like. Things like what annoys you when you are shopping and what puts a smile on your face. I tell you what ! Why don't we try something a little bold here? Why don't you have a shot at telling me what you want contact me and drop me a line. Nothing fancy or long, even if it is one line. That 30 seconds might help your next visit be that much better, It will give you the satisfaction of you contributing to make the shopping experience better for every one. One day I woke up and wanted to run an online shop, that dream is now a reality. I would like YOU  to help me make it brilliant!